SEO Stands for Search Engine Optimization which is a method to help SItes to boost their rankings and keep your Company Website on the top of the search results. SEO mainly has two parts organic and paid. In other words, SEO meaning involves making certain changes to your website design and content that makes your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for
Paid
Paid SEO has different parts, in short, it is the method to pay for the traffic you can pay through different sources. Main paid Traffic is Adwords when you search in Google the top side or bottom side you can see sponsored results which work by CPC methods when a user clicks on it the owner needs to pay for it. You also can get leads and Traffic from other sources like Facebook Ads, Instagram Ads etc which you can use to drive Traffic to your site or drive users to buy your products.
Organic
As the name suggests the Paid Traffic is costly and less effective here comes the Organic SEO which helps your Site to be on top through Organic SEO methods. In Complete IT Solution, we mainly Focus on Organic SEO which will hold there for a long time and less costly compared to paid Traffic. Also, there are sites which use both Organic and Paid Methods nowadays for a tough niche industry it’s hard to rank organically in Search results it may take time depends on your industry competition so it is advisable to try both. You can contact us to check which one is good for you and we will provide the best plan for your business.
Factors that Affect On-page and Off-page SEO Optimization
1. Content Marketing
Before we dive into some of the factors of on and off-page SEO, let’s talk about content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors. SEO meaning can be emphasized even further through your visual and written content.
The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page.
2. On-Page SEO Optimization
The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML
3. Off-Page SEO Optimization
In addition to the on-page SEO elements that your organisation has control over, there are also off-page SEO factors that can impact your ranking. Though you do not have direct control over these off-page factors, there are ways that you can improve your chances of having these factors work out in your favor. (But more about that later!)
